Everything about Yamama is unique and in Brighton. The materials, screens and appliqués all individually created. Yamama has always been about colour, individuality and experimentation. All inspired and realised on the tropical island of Bali. Predicting future seasonal trends, fabrics and colours, designing and printing new graphics and materials is an exciting challenge that continues to push the label forward.
Yamama! Not from the high street; from the rebels, from the beatniks, the hippies, the mods, the discos. From the punks, the funk, the rockers…the post modernists. Not from the high street, with the wink of an eye.