January 2008 sees the launch of the 22ten t-shirt brand and it’s online shop can be found on their website www.22-ten.co.uk. This company brings together a unique blend of fashion, design and sports backgrounds to create an exciting new collection of mens’ t-shirts. Their initial collection is the one of the first fashion t-shirt ranges in the UK to printed on bamboo. Bamboo is a naturally sustainable fibre that has the additional benefit of being hypoallergenic, and because it is antibacterial, the fabric doesn’t hold sweat or smell. Bamboo reacts like silk … if you are cold it keeps you slightly warmer, or if in a hot climate, it keeps you around 2 degrees cooler. It feels softer to touch than cotton, and is machine washable. 22ten commissioned a collection of prints designed by the Californian artist Erik Alwill. Erik based his drawings on his personal interpretation of the four philosophical statements: Free will defence; Would immortality be tedious? Am I dreaming? Casual realism. A more definitive explanation of each phrase can be found on their website. 22ten is supporting and encouraging health by keeping £1 aside from each t-shirt sold through their website to start a fund to sponsor a British athlete for the 2012 Olympics. Nearer the Olympics, clients of 22ten will be asked to vote for the recipients of this financial reward.
More details can be found on their website. For further information, visuals or samples, please contact:
Deborah Shaw at 07944-992291 or Deborah@22-ten.co.uk
t shirt printing, screen printing, embroidery