Drool Gear – t shirts, indi fashion and streetwear

Drool Gear is an exclusive indie fashion label from London selling bespoke and small-run garments from screen printed fabrics.

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We make anything from casual streetwear with a twist to haute PUNKcouture garments, simple cute tops with nasty prints to hotpants with a labia. It all depends on our mood when we start splashing about fabric inks or abusing the overlocker machine. One thing is certain, all clothing runs are very small (if not one-off) and you won’t find any of that corporate sweatshop rubbish in our studio, so no wholesale orders please.


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Genius is in the detail, Drool Gear is in textures and tailoring. We take inspiration from the romantic decay of the facades of old buildings. Elegant yet barely legible graffiti scribbles overlap the rusty construction signs, fade, get painted over, crossed out; walls are a living breathing constantly mutating organism, and Drool Gear textiles document that organism in the urban landscapes.

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We “digitally shoplift” the graffiti from the walls, bridges, trains of Milan, London, Berlin, Tokyo… Using the snapshots of the tags we recreate that unique texture onto fabric. Multiple screens are employed with overprinting, random placement of designs and variant colour ways.

We print and overprint jersey fabric with textural designs. We cut the fabrics into ribbons, mix up contrasting or matching colours and sew them back together. Textiles, as well as the meaning of words in the print, undergo a dada-ist treatment… And that’s when we cut patterns for the actual garment.

For special orders and the readily available garments inquire through droolgear@gmail.com.

We mostly work on commission basis so that the customer can get a truly unique piece designed and fitted specially for them. We try to use as much of recycled textiles as possible. We often build a garment around the customers’ old t-shirt with their favourite design. (Drool garments combine brand new t-shirts with recycled quality second-hand textiles.

Visit >> http://www.myspace.com/droolgear >> for more info.

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www.october.co.uk
tshirt printing, screen printing, embroidery

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Aerosoul – British t shirt and streetwear appeal

Aerosoul Limited

Founded in 1998 by graphic designer Leke Adesoye, Aerosoul had humble beginnings but always harboured grandiose ambitions. Central to Leke’s vision was to see his label become a premier British streetwear brand with world-wide appeal.Hence, some seven years later this goal has been achieved. Not only has Aerosoul gained a well-deserved reputation for its highly-quality merchandise. but also ground-breaking designs which reflects the rapidly evolving themes of British urban culture today.London-born Leke began his design venture in the early nineties when, greatly inspired by the burgeoning drum n’ bass and hip hop scene, he sought to capture that energy and innovation in his clothing.By skilfully fusing different elements of these disparate yet interwoven tribes, Aerosoul managed to reach out to several at once. His much-loved “Junglist Movement” T-shirts became the underground logo of a generation, but the brand was soon to establish a wider clientele. Whilst street culture remained Leke’s core inspiration, Aerosoul was soon being sported by indie rockers and sugary teen bands alike. The brands wide demographic was now firmly established and forever growing in diversity.One of the central plans of the Aerosoul philosophy has always been for the clothing to be marketed by the cultural icons of contemporary British street youth culture. Considering Aerosoul appeal, there was little problem in executing this desire.As the label’s notoriety expanded, so did the list of those underground a.list artists who featured as models. Aerosoul has always had a keen eye for up-and-coming talent. The fact that many who’ve modelled for the label have since blown up on the British urban music scene is demonstrative of Leke’s intuition.Included in these, too numerous to mention artists are: Estelle, Roots Manuva, Damage, Paradox, A.I , Karl hinds, Rodney P, TY, Omar and Normski.In 2004 sales in the brand reached their healthiest growth yet. , Meanwhile, innovation, quality and the desire to remain at the pulse of youth culture will continue to be Aerosoul’s over-riding motivation and drive.As the global streetwear market expands at an eye-popping rate, the future only holds endless and exciting possibilities for Aerosoul limited.

FUSION

Since its creation Aerosoul has prized its inspirations from the streets. As such the designs incorporate the vast melting pot that composes British urban culture. Our designs reflect that lifestyle. An ever-evolving movement; inclusive, free-spirited and never predictable.

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DIVERSIFICATION

Whilst the Junglist Movement T-shirt was for a period an Aerosoul mainstay diversification was, of course, a necessity. And so AS xtreme Sports was born. This division successfully tapped into the skater/snow boarder market. Meanwhile Leke responded to the cries for a feminine twist to streetwear and founded Soulero Sista ”feminine wear 4 urban livin”. Both strands have proved a popular addition to the ever-evolving brand’s portfolio.

PROMINENT AFFILIATIONS

Aerosoul is also proud to have had a 6 year sponsorship association with Acupuncture footwear, a uk ground-breaking brand whose designs have featured in all our promotions. Alongside this successful affiliation we are also sponsored by Kirk Originals who provide the essential eye wear to compliment the Aerosoul vibe.

 

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GLOBAL SUCCESS

In 1999 the Junglist Movement T-shirt achieved global cult status when it featured prominently in the wardrobe of the cult British dance movie, Human Traffic.

Along with the ever-growing on-line store, the brand has been available at ,
TK Max, Top Shop, Blackmarket, HMV, ASOS, Dr jays as well as a range of specialist outlets from America, Germany, Japan to Amsterdam.

Visit >> http://www.aerosoul.co.uk >> for more info…

Aerosoul

www.october.co.uk
t shirt printing, screen printing, embroidery

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Urban fashion photography by Howard Huang – Streetwear

Fashion Photographer Howard Huang’s recent work.…fashion urban hip-hop vibe.

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One of the best Urban fashion photographers we have seen. The UK has some of the best Urban fashion designers in the world. Over the passed 20 years October has seen and printed for young fashion designers in order to meet and exceed the challenge and growth of the urban streetwear and fashion market.

However, can we say the same about the imagery/ photography representing the great designs coming out? ……mmm….. You decide!

Have a look at the Howard Huang’s urban fashion photography as an example of the standard to rise to.

http://www.howardhuang.com

www.october.co.uk

t shirt printing, screen printing, embroidery

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Ltd. Ed. Oakley T-shirts

It’s been a while since anyone here at October pulled a kinky freestyle 360 – I slipped over in the gents last week and ripped some phat air with a toe grab, but that doesn’t really count, and let’s face it the nearest I get to a half pipe these days is the one I smoke. So what do you do when you’re a grey on a tray and too old to bone it over a tree – well you just print the T-s, it’s the nearest you’re going to get.

So we were really stoked when Oakley got in touch and asked us to print some limited edition shirts for their Jib-Vid event – looks like teams of 3 go out and film each other busting some rad grooves, and may the best film win – have a good look at

http://www.jib-vid.com – there’s a 6000 euro purse for the winner and x-box are supporting the sickest trick.

Speaking of sick, I think I just used too many boarding cliches………..

http://www.october.co.uk

t shirt printing, screen printing, embroidery

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WELSH LABEL SLASHES ‘THREE FEATHERS’

Confrontational Welsh street fashion label The Red Dragonhood has launched two rugby-related designs as a protest against the use of the ‘Prince of Wales Feathers’ on the shirts of the victorious Wales rugby team. The design features either ‘Wales’ or ‘Cymru’ with the claws of a dragon appearing to tear through the shirt from the wearer’s heart, ripping the feathers symbol.

RedDhood

Although many people assume the emblem is a national symbol of Wales, it is in fact the brand of the English monarch’s eldest son (rather like Duchy Originals) since adopted by the Black Prince in the 14th Century. Prince Charles recently claimed the Three Feathers as his own private property announcing that Welsh people need to have his permission to use the emblem.

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Offered for sale on The Red Dragonhood’s website http://www.thereddragonhood.com <http://www.thereddragonhood.com> , the first batch of ‘Claws T shirts’ proved that feelings run high in Wales by selling out in a matter of hours.

www.october.co.uk
t shirt printing, screen printing, embroidery

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