Noir is designing collections for both the consumer’s fashion and social conscience by creating meaningfulness in the luxury segment. Customers can thus endorse consumption and give a little back to the world by purchasing clothing that supports sustainable business processes in developing countries.
This vision has led to the creation of the cotton fabric brand Noir Illuminati II – the sole purpose of which is to produce the finest sub-Saharan cotton from raw African cotton, manufactured in Europe for Noir for onward sale around the globe to leading luxury brands. This development has in turn led to the establishment of the Noir Foundation, a fund that allocates the revenue from a percentage of the sales of cotton suits and fabric to support the African cotton workers in the supply chain called Proud Harvest.
This season, Noir will be presenting its new sub brand BLAACK for women. BLLACK is an ethical, street savvy, sexy, young and price conscious addition to the label, produced from certified cotton.
Founder Peter Ingwersen says: ‘We want to be known as the first brand to turn corporate social responsibility sexy’.
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source: London Fashion Week
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