Rain dance -Streetdance and hip hop fashion

Streetdance, Streetwear, Street hustle and Hip Hop fashion. Get your groove on.

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Surfing Fashion

Living and breathing the lifestyle of the surfer not only means watching and waiting for that ultimate wave but also means getting the best out of the latest surf fashion. However whether you`re riding the waves, sunbathing on the beach, or partying with your friends with a barbeque surfing trends are no longer just for the pro surfer. Clothing that was initially designed specifically for surfing has become a key part of current casual wear ranges and beach fashions. So to ensure you look good on the beach as well as in the water make sure you have the essential surf gear.

Board shorts are a must for anyone keen to look and feel good both in and out of the water. These shorts are durable, dry quickly and come in a huge variety of designs and styles to suit any surfer or beach lover. O`Neill is one of the worlds leading lifestyle brands and offers a great range of `boardies` in bright and fun colours. For the serious surfer performance board shorts such as the O`Neill Superfreaks (winner of the 2004 SIMA Image Award for Product Innovation of the Year) provide a lightweight and stretchy alternative to give you an extra edge in the water.

Be prepared for all weathers by adding a tee shirt, hoodie and pants. With close relationships with professional riders Billabong offers a great range of surf wear, including boardies, surf related hoodies and tee shirts with bold prints, styles and patterns. Most brands offer both women and men`s ranges so finding styles that suit your shape and size won`t be a problem, but for a large choice in fucntional surf gear with a girlie fit don`t forget to check out the latest fashions at Roxy. If the sun is out and your ready to catch some rays combine a bikini top with board shorts for the ultimate girlie surfing look.

To complete your outfit you`ll need practical, lightweight and waterproof footwear for the wet and sandy beach. With a commitment to making the best beach sandals, Reef provides an excellent range of footwear including both sandals and flip-flops in the latest styles and materials.

To find the hottest looks and latest fashion trends look no further than Volcom uk. Here you`ll find brands specialising in surf fashion such as Reef, Roxy, Billabong and O`Neill and in no time at all you`ll have everything you need for the perfect surfing look.

TECKTONIK culture, fashion, style and haircut

Fat Gold Chains and Cazal Shades – Old School Hip Hop Fashion Tribute

A journey back in time, straight into the 80’s. A nostalgic look back at old school rap music and fashion. Fat Gold Chains, Cazal Shades, 4-finger Rings, Kangol Hats, Filas, Pumas & Adidas (and also NIKEs).

Hardcloud dream team – surfing and snowboarding fashion

Hardcloud is UK’s answer to online surf /skate and music inspired fashion.  The brand is a true reflection and belief of the people involved.  That means Ian, Roger and the rest of the ever expanding team!

“Surfing, snowboarding, wakeboarding, bmxing, mountain biking, moto-x, drinking, listening to music, lifestyle and action sports…we all do at least three of these things each, and that is what Hardcloud is about.
We wear what we sell.

As surfers and all the rest of it the things that influence us in everyday life are pretty simple, listening to a new track for the first time, surfing at our local break (Wittering rocks!), going out with our mates. These are the things that help us decide what kind of clothes to offer”. Quote Roger.

Anyway here’s the dream team…

Ian Madden (Big E)
12 years experience in surf/skate/snow retail. Founder of the first proper action sports website…got bored. Surfs (badly), wakeboards (less badly) used to skate Southsea in the days of the Abrooks, likes holidays to hot places. In summary – athletic (skinny), nose 80% of total body weight, funny (yeah right)

Roger Moon (Scrawn)
10 years abusing computers, 5 years in the surf/skate trade. Founded the first proper action sports website with Ian a few years ago, now seeks new challenge! Surfs too much (poo stance), hates snow! Well known for wearing elasticated waist cargo pants well into his twenties but thankfully now cured. In summary – funny, has upgraded to a house with stairs, is worried about hair loss.

Clive Milverton (Lofty)
Likes going naked fishing with his brother, surfing, mountain biking, motorbikes and birds (feathered variety). Hard working and conscientious he is a solid fixture in the team. In summary – doesn’t like dwarf jokes, strong, short legs.

Jonny Day (The Airedale)
7 years experience in the watersports industry also loves kitesurfing and surfing. Has tried London life but has returned to his passion of the action sports industry and the coast. Has also spent a good few years abusing computers and works on our online marketing as well as a bit of everything else we can throw at him! In summary – fields different facial hair weekly, likes a laugh, loves holidays.

Tony Gainsbrough (Big T)
After running his own radio station for 4 and half years, our very own resident music man DJ Tony SlackShot joined the ever growing cloud. Likes music a lot and his brain is better than any Wikipedia discography, likes kayaking and the sea, hates being cold and always wears a jacket in doors! In summary – never makes tea, loves food and enjoys the quiet life in his castle.

Duran Searle (Duranoff, D-Ran, Duuran)
Trained in England and refined in Australia, our travelling graphics genius is also head of the graphics team. Likes to see Friday 5.30pm and an evening out with the boys planning there next adventure, occasionally has meetings with hard inanimate objects. Super hardworking and always delivers on time. In summary – bit of a joker, has plenty of stories and wants to be a surfer really.

Chris Moore (Jedward)
Chris is a longstanding member of the team and we are glad to have him on board. The full time graphics maestro and computer nerd knows what needs to be done. We have learnt that this one is a sarcastic genius and waits until you least expect it to drop in some comedy gold. In summary – Doesn’t like wearing shorts, enjoys kick dancing

Dave Robertson (Big Dave)
Dave is the newest member at the cloud working under the watchful eye of Duran/Chris as our graphics junior. Loves kitesurfing (he’s good), his car and also enjoys an evening on the Xbox with wittering crew. In summary – Likes biscuits, will be surfing by the time we have finished with him!

www.hardcloud.com

Yukka is your route to fashion from the streets

What is Yukka? Yukka sells the coolest of the cool when it comes to Young fashion, whether you’re into U.S. labels, cool European streetwear, the best of British or following the latest style clippings from the likes of Kanye West, Jay-Z or Rihanna then Yukka should be your first point of call!

Yukka.co.uk

Let’s get to the route of the story…

Yukka is your route to fashion from the streets

Way back in 2003, Yukka’s founder, Robby Sur (Online Fashion Top 100, 2010), spotted a demand for G-Unit T shirts, as worn by 50 Cent who had the world’s biggest selling album at the time. Having sourced a supplier and created Yukka! A seed was planted and Yukka started to grow.

From it’s humble beginnings Yukka has grown from selling a few hot t-shirts online, to becoming the UK’s leading independent retailer of the hottest and most exclusive product from the urban and streetwear fashion genres. Yukka now stocks in excess of 100 brands and 2500 of the hippest products!

Yukka is your route to fashion from the streets…

Robby Sur
Founder of Yukka

Clan Faces All Over Tee – yellow :: wuwear europe ::

A fine example of Wuwear tshirts and hip hop fashion styling by Wu-tang Group. Plenty more where they came from.

Clan Faces All Over Tee – yellow :: wuwear europe ::

Clan Faces All Over Tee – yellow - Wuwear

Wu Wear York T-Shirt – cardinal red ::

Wu Wear York T-Shirt - cardinal red ::

Via: http://www.wuweareurope.com/category/tees.php