Brighton Fresh Design Solutions are very pleased to announce the launch of their street wear label ‘Sloth’. With the official launch set to storm London’s Margin Trade Show on the 1st and 2nd of August, the English brand can’t wait to show off its innovative and fresh designs on this all important platform.
Sloth was formed as a way of channelling creativity. Brand creator, Jonathan Mitchell, has been working as a fashion designer for a number of high profile companies for the past eight years, holding full-time positions for Puma and Bench as well as freelancing for Timberland, Next and Adidas, amongst others.
In 2009, Jonathan bought printing equipment and created his own brand Sloth, making t-shirts and hoodies for fun. The popularity of the garments grew locally and now in 2010 Sloth is ready for a wider audience.
Sloth collaborates with a number of talented artists and graphic designers. The first season’s official collection incorporates some amazing designs by renowned artist Starchild. Sloth can also call on input from a team of highly talented freelancers through Jonathan’s company Brighton Fresh.
Most of the garments continue to be designed and hand-printed from his studio in Brighton, or screen-printed locally. Sloth’s ability to produce small or large runs, its vast graphic library and intimate printing techniques allow for tailor-made packages. Sloth can offer exclusive graphics and colourways in limited editions, as well as cost effective larger production runs. Sloth relishes the opportunity to work closely with its clients to offer them the product that they require.
Jonathan hopes to build the brand up slowly and aspires to raise the brand out of the recession and eventually grow the brand to incorporate a wider range of products. Known for his technical and wearable style, Jonathan has valuable knowledge of the industry, having already seen his designs, under many guises and brands, selling millions of units around the world.
Sloth will be launched officially at the Margin Trade Show on 1st and 2nd August 1st this year.
Brighton Fresh and Sloth Clothing also offer professional t-shirt printing and freelance design services and are interested in helping local people create their own fashion lines too. Jonathan encourages interested individuals or businesses with a passion for creative design or looking to produce promotional clothing to get in touch, either through visiting the Brighton Fresh or Touching Sloth clothing websites or by contacting him directly at firstname.lastname@example.org.