Offplan3D – Virtual fashion design

I guess you are wondering what does a 3D animator have to do with fashion and clothing design. While in conversation with a friend from Offplan3D (a 3D animation company) the conversation turned to 3D design, websites and fashion.

Just thinking outside the box. Infact, thinking virtually outside the box.

Why shouldn’t the 3 elements meet. The clothing industry has developed a traditional method of displaying garments e.g. catwalks and magazine promos but it has been very unimaginative since. We are looking at fashion display standards from the turn of the century, the last century.


How would the emerging fashion designers of today’s hip urban garment styling and custodians of the modern street thread fair if they went virtual now and again. Designing garments that can be viewed on a virtual catwalk in Brazil, Milan and Paris without leaving the studio or even on Mars, Jupiter, virtual café or carnival. Dress to impress on a virtual street in downtown Tokyo or riding the tube on Hawaiian surf wearing the latest surfing brand before even making a sample.

Is it a good business decision? Well there are some downsides e.g. you cannot feel the texture or try on the garment. However if you are selling garments online already what difference does it make as long as the end product looks and acts like the one displayed. If you are looking to sell to distributors or retail outlets then wouldn’t you want to show your product range in the most existing way and get feedback before going to the expense of producing samples or production minimums. In short get the order before making the product.

Designers of today are passionate about there garments and brands however not many can actually display on location or create the mood other than in the imagination, in conversation or using expensive photography. 3D animation of today is advanced and accessible enough to do it justice and able to represent the designer’s vision to the desired audience in a modern creative context. This is not a new idea, just one that has been waiting for its time. The time has come and the technology is finally available.


Check out the Offplan3D website for a flavour of what they have done for Architecture, product design and for broadcast. Fashion has even more potential. Now do you get it. Well its just a thought. What do you think?

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Definition of ‘Urban Fashion’

The word urban is thrown about so casually nowadays that it is hard to determine what it actually means and whether it means the same thing in every context.

There has been much debate in the music industry about the word urban actually acting as a euphemism for music of black origin, however, the dictionary defines it as of or living in a city or town. So what does the word urban actually mean? And more importantly, what does it mean in the context of fashion?

For the purposes of the UK Urban Fashion Awards, the word urban has been taken to mean the culture that arises in cities and towns as a result of the fusion of different cultures, lifestyles, ideas and attitudes.

Urban Fashion is edgy and reflects lifestyle, attitudes and individuality. Unlike mainstream fashion, anything goes in the urban fashion world and designers are not pressured into conforming to trends. This scene is a law unto itself and trends change with the wind. Inspiration for urban lifestyle trends comes not from the media but from those trendsetters, those individuals within the scene that lead. Those that turn ideas into action. Those who refuse to follow conventions. These are the people that direct the urban scene.

Urban Fashion does not bow to the trends dictated by mainstream fashion. As its central themes are individuality, going against the grain and youth culture, it is an industry which is evolving very rapidly and whose path and trends are somewhat unpredictable. Influences are varied and numerous and include American, British, Asian, Caribbean and African culture, rock, pop, hip-hop, indie and dancehall music. The skateboard culture, youth culture and mainstream fashion also influence urban fashion. All these influences and many more have given rise to a rich fusion of colour, design, style and attitude, which has created the unique and distinctive UK Urban Fashion scene. This scene is also quite distinct from mainstream fashion because the designs are more practical and are, therefore, more likely to be worn on a day-to-day basis, which is to be expected in view of the fact that the word urban is often thought to be synonymous with what is happening on the streets.

In conclusion, urban fashion is real fashion, style that exudes individuality and attitude and is what the ordinary fashion savvy shoppers are wearing right now.


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Nomis Design – Snowboard and skate clothing paradise

A Canadian based clothing brand inspired by snowboarding and our tip is that Nomis will become a Snowboard and skate clothing paradise.

The company team is: Pro Snowboarder Simon Chamberlain, including snowboarders Mark Sollors, Risto Ruokola and Skateboarders Ronson Lambert and Morgan Smith.

They have produced some very unique, high quality designs with durability in mind not forgetting looking very cool doing it. Well done guys. We love what are doing.

The portfolio of designs include: T shirts (Tees), Fleeces, Jackets, Tops, Denim, Caps, Shorts and accessories. Includes a good range for Men and Women.

Check them out at

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T-shirt design for FIAT – wow

Design for FIAT: Limited edition Tshirt for FIAT during Sao Paulo fashion week

We found Mathieus Missiaens’ work by accident and his vision in fashion is refreshing, challenging, fun and impossible to convert to a commercially viable product, but who cares this is a man having fun with creative juices spilling over from his specialism which is shoes. We shall definitely see more of his work concept and shoe creations in further articles. Well done Mathieus.

If anyone has a view on his designs or even has some innovative new approach to t shirt design then email it to us and we will blog it.
You can see more of Mathieus Missiaens’ work at“.
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Ace of All Trades Apparel – T shirts, Style over Fashion

ace of all trades apparel

“Remember when you were younger and didn’t really care about fashion trends and fads?

You always had that one outfit, shirt, or pair of pants that you loved to wear no matter what, like it was just comfortable as hell even after you washed it about 30 times or more. Regardless of what happened to that garment it was still your shit forever and that right there is what our brand is built on. We make clothing that we hope can take you back to those days, where comfort was a part of style and clothing actually meant something to you. We hope that you see that in our brand and we hope to be a part of your journey back to the good old days”. Quote: Jay Aces – CEO of Ace of All Trades Apparel

We are in our 2nd season now and working diligently on the 3rd. Our brand is built from the idea of looking good without having to attach yourself to a certain style or fad. The main goal is to stand out as an individual and be the one who starts the trends without even knowing it. We like to look at our selves as a style company instead of a fashion company because when it all boils down, fashion can be bought, style cannot.

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Jay Aces – CEO

Ace of All Trades Apparel ::
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> king-apparel – streetwear


Pushing the boundaries of credibility and distinction, KING has the streets on smash and continues to set the standards by which others follow.

Founded in 2003, its creators were brought together through a shared goal. To create a new apparel brand, a reflection of the creative freedom of their own lifestyle and culture. From the skate scene, the grime and hip-hop movements to the underground world of streetwear enthusiasts and the street art world, KING represents the eclectic mix of British youth and subculture.
The theme of KING is innovation, design, detailing and quality, reflected in its simplicity and subtlety. Garments for the streetwise, smart trendsetters – those who drive the bandwagon as opposed to jumping on it. It is more than a label, it is a representation of style, of distinction, the ethos through which we live our lives.
All outerwear garments and accessories produced are limited to exclusive runs of just 400 pieces with a strict ‘no re-runs and no repeats’ policy! KING was also the first worldwide brand to work exclusively alongside New Era Cap. The independently designed 5950 fitted caps have specialized and exclusive design modifications to the classic New Era that no one else produces, with direct cap hook up’s also available to match all outerwear pieces.
The elite and coveted King Affiliates team continues to grow in presence and stature. 2007 members include British music artists Sway (Best UK Hip Hop artist – BET Awards), Plan B and dubstep producer/DJ Plastician; emerging street artist Edge and the first additions to the brand new KING affiliates British skate team, Shaun Witherup and Daniel Clarke.

The brand is KING >>> Reign Supreme >>>
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Harajuku Fashion

What is it? Well if you don’t know, here is the Japanese Designer Keifla explaining it. Included in the video are some examples:
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