A Brief History Of Streetwear

Strretwear

The term streetwear is common place in today’s fashion world. It is used to describe high quality clothing that draws influence from its surroundings. These influences tend to be from “the street” taking in everything that surrounds them, such as graffiti and much like graffiti sometimes express political and social issues of the here and now.

So where and when did streetwear originate? Many people speculate as to the when and how of the styles origins but it is clear that it started at the end of the 1970’s and the early 1980’s. It was an exciting time with the emergence of punk and what would become hip hop. Both of these musical styles embraced a do-it-yourself ethic brought about by the mainstreams refusal to except them and both styles had strong roots with in the skate and surf scenes.

Influenced by the punk and rap scene whose acts would produce their own records, mix tapes and t-shirts to sell to their fans many surfers and skaters started to follow suit. Often surfers and skaters would produce their own branded boards and t-shirts with their own unique styles. The first of these to make an impact on the scene was Shawn Stussy who placed his tag like signature on his boards and t-shirts. As his cult status as a surfer rose, so did the popularity of his boards and clothing.

Streetwear primarily started in the California surf and skate scene and was originally it was known as skatewear and surfwear depending on what particular scene the clothing came from. With the rise of Stussy others soon began to follow suit and the two styles became more closely interlinked. By the mid 80’s more brands had begun to appear and become common place as they spread across the USA. It was only a matter of time before the rest of the world caught on.

Japan was the next market to catch on to the streetwear ideal and as always they brought their own unique styles to the table. Japanese designers drew on influences from anime, toys and gadgets as well as their own style of Japanese street art. This in turn influenced streetwear as a whole and the different types of styles and designs were soon adopted worldwide.

By the mid 90’s streetwear had firmly established itself within the world market with Europe being the last to catch on. Now it seemed that almost anyone could start a streetwear brand but while many brands such as Volcom, Fly53, Obey, 55dsl and WESC became more popular those lesser brands began to fall by the wayside.

Streetwear was now big business with the high street and designer fashion brands taking on many of the ideas and innovations that the original brands brought to the fashion world. However neither could match the quality and the originality of the independent streetwear companies apart from the newer independent brands like Addict and Supremebeing.

Today streetwear is crossing boundaries moving into different areas of the fashion industry. Sunglasses and bags are becoming evermore present within the style with brands such as Eastpak producing high quality and original bags and Blackflyz making some of the most original shades around.

So what is next for streetwear? While the bright and innovative designs on t-shirts, hoodies and jeans remain prominent many brands are now beginning to cross styles by mixing casual wear with smart wear. This has resulted in brands like MbyM, Volcom and Hurley producing evening wear such as suits and dresses that look smart yet individual.

As time has gone on streetwear has also become more prominent in the female market with more brands like MbyM and Gentle Fawn producing clothes for women where as in the beginning most brands primarily catered for the male market.

Article Source: http://EzineArticles.com/?expert=John_Z_Birch

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t shirt printing, screen printing, embroidery

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Ace of All Trades Apparel – T shirts, Style over Fashion

ace of all trades apparel

“Remember when you were younger and didn’t really care about fashion trends and fads?

You always had that one outfit, shirt, or pair of pants that you loved to wear no matter what, like it was just comfortable as hell even after you washed it about 30 times or more. Regardless of what happened to that garment it was still your shit forever and that right there is what our brand is built on. We make clothing that we hope can take you back to those days, where comfort was a part of style and clothing actually meant something to you. We hope that you see that in our brand and we hope to be a part of your journey back to the good old days”. Quote: Jay Aces – CEO of Ace of All Trades Apparel

We are in our 2nd season now and working diligently on the 3rd. Our brand is built from the idea of looking good without having to attach yourself to a certain style or fad. The main goal is to stand out as an individual and be the one who starts the trends without even knowing it. We like to look at our selves as a style company instead of a fashion company because when it all boils down, fashion can be bought, style cannot.

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Jay Aces – CEO

Ace of All Trades Apparel
www.aceofalltradesapparel.com :: jay@aceofalltradesapparel.com

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Drool Gear – t shirts, indi fashion and streetwear

Drool Gear is an exclusive indie fashion label from London selling bespoke and small-run garments from screen printed fabrics.

Drool Gear1

We make anything from casual streetwear with a twist to haute PUNKcouture garments, simple cute tops with nasty prints to hotpants with a labia. It all depends on our mood when we start splashing about fabric inks or abusing the overlocker machine. One thing is certain, all clothing runs are very small (if not one-off) and you won’t find any of that corporate sweatshop rubbish in our studio, so no wholesale orders please.


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Genius is in the detail, Drool Gear is in textures and tailoring. We take inspiration from the romantic decay of the facades of old buildings. Elegant yet barely legible graffiti scribbles overlap the rusty construction signs, fade, get painted over, crossed out; walls are a living breathing constantly mutating organism, and Drool Gear textiles document that organism in the urban landscapes.

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We “digitally shoplift” the graffiti from the walls, bridges, trains of Milan, London, Berlin, Tokyo… Using the snapshots of the tags we recreate that unique texture onto fabric. Multiple screens are employed with overprinting, random placement of designs and variant colour ways.

We print and overprint jersey fabric with textural designs. We cut the fabrics into ribbons, mix up contrasting or matching colours and sew them back together. Textiles, as well as the meaning of words in the print, undergo a dada-ist treatment… And that’s when we cut patterns for the actual garment.

For special orders and the readily available garments inquire through droolgear@gmail.com.

We mostly work on commission basis so that the customer can get a truly unique piece designed and fitted specially for them. We try to use as much of recycled textiles as possible. We often build a garment around the customers’ old t-shirt with their favourite design. (Drool garments combine brand new t-shirts with recycled quality second-hand textiles.

Visit >> http://www.myspace.com/droolgear >> for more info.

Drool Gear4

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Aerosoul – British t shirt and streetwear appeal

Aerosoul Limited

Founded in 1998 by graphic designer Leke Adesoye, Aerosoul had humble beginnings but always harboured grandiose ambitions. Central to Leke’s vision was to see his label become a premier British streetwear brand with world-wide appeal.Hence, some seven years later this goal has been achieved. Not only has Aerosoul gained a well-deserved reputation for its highly-quality merchandise. but also ground-breaking designs which reflects the rapidly evolving themes of British urban culture today.London-born Leke began his design venture in the early nineties when, greatly inspired by the burgeoning drum n’ bass and hip hop scene, he sought to capture that energy and innovation in his clothing.By skilfully fusing different elements of these disparate yet interwoven tribes, Aerosoul managed to reach out to several at once. His much-loved “Junglist Movement” T-shirts became the underground logo of a generation, but the brand was soon to establish a wider clientele. Whilst street culture remained Leke’s core inspiration, Aerosoul was soon being sported by indie rockers and sugary teen bands alike. The brands wide demographic was now firmly established and forever growing in diversity.One of the central plans of the Aerosoul philosophy has always been for the clothing to be marketed by the cultural icons of contemporary British street youth culture. Considering Aerosoul appeal, there was little problem in executing this desire.As the label’s notoriety expanded, so did the list of those underground a.list artists who featured as models. Aerosoul has always had a keen eye for up-and-coming talent. The fact that many who’ve modelled for the label have since blown up on the British urban music scene is demonstrative of Leke’s intuition.Included in these, too numerous to mention artists are: Estelle, Roots Manuva, Damage, Paradox, A.I , Karl hinds, Rodney P, TY, Omar and Normski.In 2004 sales in the brand reached their healthiest growth yet. , Meanwhile, innovation, quality and the desire to remain at the pulse of youth culture will continue to be Aerosoul’s over-riding motivation and drive.As the global streetwear market expands at an eye-popping rate, the future only holds endless and exciting possibilities for Aerosoul limited.

FUSION

Since its creation Aerosoul has prized its inspirations from the streets. As such the designs incorporate the vast melting pot that composes British urban culture. Our designs reflect that lifestyle. An ever-evolving movement; inclusive, free-spirited and never predictable.

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DIVERSIFICATION

Whilst the Junglist Movement T-shirt was for a period an Aerosoul mainstay diversification was, of course, a necessity. And so AS xtreme Sports was born. This division successfully tapped into the skater/snow boarder market. Meanwhile Leke responded to the cries for a feminine twist to streetwear and founded Soulero Sista ”feminine wear 4 urban livin”. Both strands have proved a popular addition to the ever-evolving brand’s portfolio.

PROMINENT AFFILIATIONS

Aerosoul is also proud to have had a 6 year sponsorship association with Acupuncture footwear, a uk ground-breaking brand whose designs have featured in all our promotions. Alongside this successful affiliation we are also sponsored by Kirk Originals who provide the essential eye wear to compliment the Aerosoul vibe.

 

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GLOBAL SUCCESS

In 1999 the Junglist Movement T-shirt achieved global cult status when it featured prominently in the wardrobe of the cult British dance movie, Human Traffic.

Along with the ever-growing on-line store, the brand has been available at ,
TK Max, Top Shop, Blackmarket, HMV, ASOS, Dr jays as well as a range of specialist outlets from America, Germany, Japan to Amsterdam.

Visit >> http://www.aerosoul.co.uk >> for more info…

Aerosoul

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WELSH LABEL SLASHES ‘THREE FEATHERS’

Confrontational Welsh street fashion label The Red Dragonhood has launched two rugby-related designs as a protest against the use of the ‘Prince of Wales Feathers’ on the shirts of the victorious Wales rugby team. The design features either ‘Wales’ or ‘Cymru’ with the claws of a dragon appearing to tear through the shirt from the wearer’s heart, ripping the feathers symbol.

RedDhood

Although many people assume the emblem is a national symbol of Wales, it is in fact the brand of the English monarch’s eldest son (rather like Duchy Originals) since adopted by the Black Prince in the 14th Century. Prince Charles recently claimed the Three Feathers as his own private property announcing that Welsh people need to have his permission to use the emblem.

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Offered for sale on The Red Dragonhood’s website http://www.thereddragonhood.com <http://www.thereddragonhood.com> , the first batch of ‘Claws T shirts’ proved that feelings run high in Wales by selling out in a matter of hours.

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Katharine Hamnett T shirts

Some of the most outspoken voices in British culture have combined forces to represent the voice of British youth.

In support of Youth Music’s Build A Band initiative, which encourages young people to have a political voice via their music-making, legendary British fashion designer and ethical campaigner, Katharine E Hamnett has designed an exclusive series of organic, limited edition T-shirts featuring one of the iconic slogan designs she has become famous for.

Revolting Youth

The men’s/women’s ‘REVOLTING YOUTH’ T-Shirts are available in black or white with slogans in a choice of pink, purple, orange or green. The T-shirts are a complimentary gift with every donation of £25 to Youth Music. You can find out more about youth music and Katharine Hamnett’s work together at youthmusic.org.uk/revolt.

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> fiveredbats – fashion, Leeds

Tees

FIVE RED BATSFashion boutique is ready to fly….

Five Red Bats is a new independent online fashion boutique which creates fashionable garments, all hand made, in Leeds, West Yorkshire.

Even though the company is called Five Red Bats, there are actually only two bats – Kerry Fewster and Claire Hutchinson – two females who are fighting the high street fashion scene.

The pair met while working as designers in Leeds and formed a friendship that combined a passion for independent fashion and strong views against high street multiples and mass produced clothing. The goal became to create an independent fashion revolution, fighting against throw away fashion, supermarket collections and the ‘everything you want in one shop’ lifestyle which they believe is sucking fashion’s creative energy dry.

Five Red Bats first range of exclusive ready – to – wear collections for women, men and kids is now available online at www.fiveredbats.co.uk.

The bats are constantly designing and developing interesting and unique garments and are always on the look out for independent designers who believe in an independent revolution. For more information on Five Red Bats contact Kerry (07921 771942) or Claire (07867 920540). Alternatively email info@fiveredbats.co.uk or visit www.fiveredbats.co.uk

Five Red Bats, Batcave 166, 57 Great George Street, Leeds LS1 3AJ