Urban Fashion – South Pole Ladies Spring/Summer Collection 2009

A behind the scenes look at a photo shoot for urban fashion label South Pole Ladies Spring/Summer Collection 2009. Directed By Chris Belgrave Production Manager : Sebrina Pitt Post Production pro…


Alberto has made graphic design exciting again.

His artwork combined with fashion photography is truly a refreshing new look at how clothing can be displayed in a very modern and exciting way.  Check out his website for more artwork. Links at the bottom. 


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Pete Harrison : Fashion meets Photography and Graphic design

Here are just some examples of the beautiful artwork by Pete Harrison.  

A British designer living in London as a freelance designer and produces world class designs. He also has his own clothing label called Funkrush. Check his work. Links at the bottom. 


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Living proof…..


As those who keep a close eye on the fashion press will already know, Soho based Chateau Roux have received a fair few column inches with reference to their individually shot gunned clothing. Understandably we have been asked by the curious amongst you, ‘Does that really happen, surely the clothing isn’t actually shot’. Well there was only one way to prove it – the Chateau boys put on their stencilled up camo jackets and let the film crew know where it all goes on – here’s the result – now do you believe it? 
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Naketano – a very cool streetwear label

Lari olive

Naketano is the name of an idea, a certain conception of what it is that defines truly genuine street fashion design. On this particular subject, one will come across as many varying opinions as there are fashion designers and those who consider themselves designers.

In the eyes of Nicole Christensen, Naketano´s head designer, a fashion designer receives ultimate accolade when a piece of clothing becomes a favourite piece. When one buys and wears other garments solely to combine them with the one, the favourite piece. Whoever craves to wear one item constantly (if possible or hygienically bearable), on any occasion and in all possible and impossible combinations, awards that item´s designer to the max and, at the same time, defines the benchmark Naketano perpetually aims to reach.

Arno grey melange/yellow

The Naketano favourite piece concept

A favourite piece by Naketano is supposed to be pleasing to touch. That is why choosing the right fabric is a lengthy and tedious process at Naketano. Largely due to Nicole Christensen´s extraordinary feeling for elegant cuts, Naketano´s comfortable garments never appear ungraceful, but always distinctly female and light.

Naketano collections are always marked by vivid and bright colours. Nicole Christensen uses colours either restrictedly to accentuate or in large, contrasting patches. In her five years as mazine head designer, she really made a name for herself by using colours such as turquoise and pink in contrast with army style olive and brown or grey melange. Naketano has granted her lots of authority in the design department. She uses it excessively and never ceases to amaze with outrageous colour combinations and unusual cuts.

Armin pastel violet
For whom is Naketano made?

For young women, who find favourite items in the collection. Simple as that. Naketano customers are likely to be between 20 and 30 years of age and interested in all the things 20- to 30-year old women are interested in. Which is a lot. And their interests vary all the time. Naketano hopes to appeal to those who pay attention to quality and dare to haul out of the masses by choosing an out-of-the-ordinary outfit.

Naketano works in the conviction that in this day and age of hybrid trend leaders and extremely well informed consumers, elaborate target group definitions and positioning strategies get proven utterly and mindboggingly wrong more rapidly than a tailor-dressed marketing guru can say „sorry“. In the long run, the demand of an amorphous target group is impossible to specify in detail. The people at Naketano believe that their only chance of being successful in the long run is to full-heartedly embark on the recurring adventure that encompasses every new collection. With a focus on the ultimate Naketano paradigm: to create favourite pieces.

Paula light green

Spring / Summer Collection 2008

In line with Naketano tradition, warm and merry colours dominate the upcoming collections for the warm season. The use of patches deserves extra mention, since it works wonders to accentuate and add class to an otherwise primarily sporty, yet very fashionable jersey collection. It works particulary well in combination with the tender single jersey and light sweat-fleece tops. Modal which is an extremely soft and elegant fabirc made from a mix of cotton and viscose fibre, is also widely used in the collection. It is rather complicated to make and, hence, a bit more expensive than your ordinary ready-to-wear-fabric, but the unsurpassed comfort and superb processability more than justifies its price.

For spring and summer, Naketano longsleeves come in 2 different sweat fleece and 2 different single jersey qualities. Especially in the warm season, single jersey has an advantage over the usual jersey fleece due to its superior ventilation and its more feminine silhouette. The latter being something of a general paradigm for the work on a summer collection of favourite pieces, owing to the fact that warm temperatures allow a designer to create clothes that reveal rather than conceil, without sacrificing the wellness aspect of the favourite-piece-concept.

Pattern-wise Naketano continues to use lots of Kimono-cuts. Wide, comfortably patterned tops dominate the overall picture.

Herbert black

Naketano GmbH
Max-Keith-Str. 29
45136 Essen

Telefon: +49 201/361495-5
Telefax: +49 201/361495-9
Mobil: +49 163/6357927
Mail: jozo.lonac@naketano.de

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Super Indelible Graphics

Super Indelible

Chris, Arran and Max of Super Indelible have created yet more beauty at the Chateau Roux shop in Newburgh Street.

Some of Chris’s past work includes projects for X-box, Zoo York, Jones Lang Lasalle, Pernod, Asos, Don’t Panic and Rough Trade, while being featured in Dazed and Confused Magazine.

Super Indelible3

See more at www.superindelible.blogspot.com and www.chateauroux.co.uk

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> fiveredbats – fashion, Leeds


FIVE RED BATSFashion boutique is ready to fly….

Five Red Bats is a new independent online fashion boutique which creates fashionable garments, all hand made, in Leeds, West Yorkshire.

Even though the company is called Five Red Bats, there are actually only two bats – Kerry Fewster and Claire Hutchinson – two females who are fighting the high street fashion scene.

The pair met while working as designers in Leeds and formed a friendship that combined a passion for independent fashion and strong views against high street multiples and mass produced clothing. The goal became to create an independent fashion revolution, fighting against throw away fashion, supermarket collections and the ‘everything you want in one shop’ lifestyle which they believe is sucking fashion’s creative energy dry.

Five Red Bats first range of exclusive ready – to – wear collections for women, men and kids is now available online at www.fiveredbats.co.uk.

The bats are constantly designing and developing interesting and unique garments and are always on the look out for independent designers who believe in an independent revolution. For more information on Five Red Bats contact Kerry (07921 771942) or Claire (07867 920540). Alternatively email info@fiveredbats.co.uk or visit www.fiveredbats.co.uk

Five Red Bats, Batcave 166, 57 Great George Street, Leeds LS1 3AJ

> UK Urban fashion awards 2007


“The 2007 UUFA awards ceremony is on the 9th November. It is to recognise the achievement of urban fashion designers in the UK………..”  

Who is UUFA?UUFA aims to bring together UK urban fashion designers, recognising these designers in their own right and acknowledge that they represent an important facet of the fashion industry. 

Where is it the award show?Friday, November 9 8:30 PM (7:30 PM doors)
UK Urban Fashion Awards 2007at Porchester Hall, England – London
8 Catwalk Shows and 10 awardsInvited Guests include:
Romero Bryan, Sugababes, Reggie Yates, Jasmine Dotiwala (MTV), Boy George, Britain’s Next Top Model girls
VIP Includes preferential seating, afterparty pass and complimentary drinks at the show

General admission:£20.00-£35.00 – show.

After party tickets
Friday, November 9 at 11:00 PM
at Envy Night Club, England – London

Where do I get my ticket?
Get your ticket at www.ticketweb.co.uk 

Give me more info now:
OK .OK. visit the website on www.uufa.co.uk

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