Hardcloud dream team – surfing and snowboarding fashion

Hardcloud is UK’s answer to online surf /skate and music inspired fashion.  The brand is a true reflection and belief of the people involved.  That means Ian, Roger and the rest of the ever expanding team!

“Surfing, snowboarding, wakeboarding, bmxing, mountain biking, moto-x, drinking, listening to music, lifestyle and action sports…we all do at least three of these things each, and that is what Hardcloud is about.
We wear what we sell.

As surfers and all the rest of it the things that influence us in everyday life are pretty simple, listening to a new track for the first time, surfing at our local break (Wittering rocks!), going out with our mates. These are the things that help us decide what kind of clothes to offer”. Quote Roger.

Anyway here’s the dream team…

Ian Madden (Big E)
12 years experience in surf/skate/snow retail. Founder of the first proper action sports website…got bored. Surfs (badly), wakeboards (less badly) used to skate Southsea in the days of the Abrooks, likes holidays to hot places. In summary – athletic (skinny), nose 80% of total body weight, funny (yeah right)

Roger Moon (Scrawn)
10 years abusing computers, 5 years in the surf/skate trade. Founded the first proper action sports website with Ian a few years ago, now seeks new challenge! Surfs too much (poo stance), hates snow! Well known for wearing elasticated waist cargo pants well into his twenties but thankfully now cured. In summary – funny, has upgraded to a house with stairs, is worried about hair loss.

Clive Milverton (Lofty)
Likes going naked fishing with his brother, surfing, mountain biking, motorbikes and birds (feathered variety). Hard working and conscientious he is a solid fixture in the team. In summary – doesn’t like dwarf jokes, strong, short legs.

Jonny Day (The Airedale)
7 years experience in the watersports industry also loves kitesurfing and surfing. Has tried London life but has returned to his passion of the action sports industry and the coast. Has also spent a good few years abusing computers and works on our online marketing as well as a bit of everything else we can throw at him! In summary – fields different facial hair weekly, likes a laugh, loves holidays.

Tony Gainsbrough (Big T)
After running his own radio station for 4 and half years, our very own resident music man DJ Tony SlackShot joined the ever growing cloud. Likes music a lot and his brain is better than any Wikipedia discography, likes kayaking and the sea, hates being cold and always wears a jacket in doors! In summary – never makes tea, loves food and enjoys the quiet life in his castle.

Duran Searle (Duranoff, D-Ran, Duuran)
Trained in England and refined in Australia, our travelling graphics genius is also head of the graphics team. Likes to see Friday 5.30pm and an evening out with the boys planning there next adventure, occasionally has meetings with hard inanimate objects. Super hardworking and always delivers on time. In summary – bit of a joker, has plenty of stories and wants to be a surfer really.

Chris Moore (Jedward)
Chris is a longstanding member of the team and we are glad to have him on board. The full time graphics maestro and computer nerd knows what needs to be done. We have learnt that this one is a sarcastic genius and waits until you least expect it to drop in some comedy gold. In summary – Doesn’t like wearing shorts, enjoys kick dancing

Dave Robertson (Big Dave)
Dave is the newest member at the cloud working under the watchful eye of Duran/Chris as our graphics junior. Loves kitesurfing (he’s good), his car and also enjoys an evening on the Xbox with wittering crew. In summary – Likes biscuits, will be surfing by the time we have finished with him!

www.hardcloud.com

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October in League with the Villainous Visard (t-shirt brand)

Villainous Visard is a t-shirt brand which is influenced by comics, hip-hop, manga, japanese street wear and villains of course. After seeing most of the brands out in the UK scene I just felt that there was not enough of a connection, a story, a theme, so I set myself a goal of creating something that was firmly routed in an ideology of the villain and the mask!! Origin of VV©.

There is very little that is known about Villainous Visard. At some point in his life, he had his nose, ears, and cheekbones shaved down so he could easily mould his face to the mask. Once the mask was worn it would be able to manipulate minds as well as mimicking different personas. Villainous Visard would even go as far as to swap his blood for that of the subject he is mimicking. In his mind, he not only would take on a disguise, but he would become that very person.

Visit: Villainous Visard

Vanilla Pink – T-shirt design, T shirt printing & Urban style

“Think Vanilla Pink, think contemporary style, and a fusion of funk and sole that transcends every boundary of urban chic clothing. Vanilla Pink represents an aspirational brand that embodies every facet of the word originality. Using a unique blend of design and colour, Vanilla Pink epitomizes an attitude and swagger that celebrates urban fashion with style and grace.”

Quote: Vanilla Pink

gbman 

At the heart of Vanilla Pink’s ethos is the brand logo, the gingerbread man.

The gingerbread man uses a number of ensembles to create unique characters, each with its own flavour, giving Vanilla Pink the depth to capture your imagination and transcend our message of creative design and inner funk.

They call it ‘FunK Shui’…what do you?

green rope

 

Vanilla Pink’s journey began in 2006, its founders two influential figures on the UK Urban scene had a vision to create a movement they coined ‘Funk Shui’, a belief in the artistic freedom of expression and an interest group that motivates individuals to strive for success and enjoy the fruits of life.

purple shutter shade

 

As the phenomenon that is ‘Funk Shui’ gathers pace, a journey that began in London, now crosses territorial and cultural boundaries, we call on those before us to help spread the message of originality.

SHIROI NEKO – Handmade designer T-shirts

All Shiroi Neko T-shirts are handmade.
Several techniques are used to achieve the unique Shiroi Neko look, including stonewash, enzyme & acid wash, foil, floss and custom coloring.

Shiroi Neko T-shirts are screen printed on the front as well as the back and some models all around.

Print motifs are influenced by retro tattoo, vintage Manga (Anime) as well as eastern and western culture esthetics and mexican “day-of-the-dead” art.

 

tattoo streetwear

urban streetwear

SHIROI NEKO – Handmade designer T-shirts

Urban Clothing, T-shirts and Hip-Hop

This is for all you streetwear and urban clothing wearing people. The video says it all. Enjoy.

Vanilla Pink:T shirts, Urban clothing, Street, Skate & Hip Hop Clothing

More T-shirts and Urban clothing / street wear. At the heart of Vanilla Pink’s embodiment of style and attitude is the gingerbread man, using various facades a number of unique characters were born.

Each ginger bread man is an expression of design, colour and flavour, giving Vanilla Pink the depth to capture your imagination and transcend our message of creative design and inner funk.

Vanilla Pink 'The Shutter Shade GB Man' T-Shirt (White)

Vanilla Pink ‘The Shutter Shade GB Man’ T-Shirt (White)

Vanilla Pink 'The Shutter Shade GB Man' T-Shirt (Turtle)

Vanilla Pink ‘The Shutter Shade GB Man’ T-Shirt (Turtle)

Vanilla Pink 'The Shutter Shade GB Man' T-Shirt (Purple)

Vanilla Pink ‘The Shutter Shade GB Man’ T-Shirt (Purple)

Vanilla Pink 'The Gold Rope GB Man' T-Shirt (Baby)

Vanilla Pink ‘The Gold Rope GB Man’ T-Shirt (Baby)

Vanilla Pink 'The Gold Rope GB Man' T-Shirt (Turtle)

Vanilla Pink ‘The Gold Rope GB Man’ T-Shirt (Turtle)

Vanilla Pink 'The Tilted GB Man' Exclusive T-Shirt (Black)

Vanilla Pink ‘The Tilted GB Man’ Exclusive T-Shirt (Black)

Vanilla Pink 'The Tilted GB Man' Exclusive T-Shirt (Canary)

Vanilla Pink ‘The Tilted GB Man’ Exclusive T-Shirt (Canary)

Vanilla Pink 'Got Wings' Exclusive T-Shirt (Black)

Vanilla Pink ‘Got Wings’ Exclusive T-Shirt (Black)

View source and purchase: www.yukka.co.uk

Visit our main site: www.october.co.uk
t shirt printing, screen printing, embroidery

Definition of ‘Urban Fashion’

The word urban is thrown about so casually nowadays that it is hard to determine what it actually means and whether it means the same thing in every context.

There has been much debate in the music industry about the word urban actually acting as a euphemism for music of black origin, however, the dictionary defines it as of or living in a city or town. So what does the word urban actually mean? And more importantly, what does it mean in the context of fashion?

For the purposes of the UK Urban Fashion Awards, the word urban has been taken to mean the culture that arises in cities and towns as a result of the fusion of different cultures, lifestyles, ideas and attitudes.

Urban Fashion is edgy and reflects lifestyle, attitudes and individuality. Unlike mainstream fashion, anything goes in the urban fashion world and designers are not pressured into conforming to trends. This scene is a law unto itself and trends change with the wind. Inspiration for urban lifestyle trends comes not from the media but from those trendsetters, those individuals within the scene that lead. Those that turn ideas into action. Those who refuse to follow conventions. These are the people that direct the urban scene.

Urban Fashion does not bow to the trends dictated by mainstream fashion. As its central themes are individuality, going against the grain and youth culture, it is an industry which is evolving very rapidly and whose path and trends are somewhat unpredictable. Influences are varied and numerous and include American, British, Asian, Caribbean and African culture, rock, pop, hip-hop, indie and dancehall music. The skateboard culture, youth culture and mainstream fashion also influence urban fashion. All these influences and many more have given rise to a rich fusion of colour, design, style and attitude, which has created the unique and distinctive UK Urban Fashion scene. This scene is also quite distinct from mainstream fashion because the designs are more practical and are, therefore, more likely to be worn on a day-to-day basis, which is to be expected in view of the fact that the word urban is often thought to be synonymous with what is happening on the streets.

In conclusion, urban fashion is real fashion, style that exudes individuality and attitude and is what the ordinary fashion savvy shoppers are wearing right now.

source: www.uufa.co.uk

Visit our main site: www.october.co.uk
t shirt printing, screen printing, embroidery

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