Chunk – Clever T shirt design – North London


Like all good ideas, the idea for Chunk came about one Friday night in the pub, back in the heady days of September 2000.


Quote: “A friend had just bought an old Ford Capri MkI and with it, came a Haynes manual. So proud was she of her new purchase, she took the manual to the pub where we all sat around admiring the cover until someone said “wouldn’t that look great on a T-shirt”. And that, as they say, was that. Chunk launched and was quickly noticed by the leading stores: Harvey Nichols, The Dispensary, Richmond Classics, and the name and the range grew quickly. We gave up our jobs, sold our houses and concentrated on making Chunk a great UK brand.

We moved into the first Chunk Towers (a 200sq ft room in Shoreditch with a glass roof and no heating) which we quickly outgrew, so we moved into the existing Chunk Towers, a 47 storey building with flags flying from the roof and marble lions by the door in that trendy area, Tottenham, North London. From the outset, our ethos was to produce excellent quality garments at a fair price. We wanted Chunk to use iconic images and adapt them to put them in different contexts, make them clever or funny or quirky.

We wanted the clothing to be detailed and well thought through. We wanted Chunk to bring clever design and a bit of fun to fashion.

Six years later and Chunk now produces two seasonal collections a year, two injection ranges and new T-shirt designs every 12 weeks”.
mens t shirts, womens t shirts, kids t shirts
tshirt printing, screen printing, embroidery

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Living proof…..


As those who keep a close eye on the fashion press will already know, Soho based Chateau Roux have received a fair few column inches with reference to their individually shot gunned clothing. Understandably we have been asked by the curious amongst you, ‘Does that really happen, surely the clothing isn’t actually shot’. Well there was only one way to prove it – the Chateau boys put on their stencilled up camo jackets and let the film crew know where it all goes on – here’s the result – now do you believe it?
tshirt printing, screen printing, embroidery

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Naketano – a very cool streetwear label

Lari olive

Naketano is the name of an idea, a certain conception of what it is that defines truly genuine street fashion design. On this particular subject, one will come across as many varying opinions as there are fashion designers and those who consider themselves designers.

In the eyes of Nicole Christensen, Naketano´s head designer, a fashion designer receives ultimate accolade when a piece of clothing becomes a favourite piece. When one buys and wears other garments solely to combine them with the one, the favourite piece. Whoever craves to wear one item constantly (if possible or hygienically bearable), on any occasion and in all possible and impossible combinations, awards that item´s designer to the max and, at the same time, defines the benchmark Naketano perpetually aims to reach.

Arno grey melange/yellow

The Naketano favourite piece concept

A favourite piece by Naketano is supposed to be pleasing to touch. That is why choosing the right fabric is a lengthy and tedious process at Naketano. Largely due to Nicole Christensen´s extraordinary feeling for elegant cuts, Naketano´s comfortable garments never appear ungraceful, but always distinctly female and light.

Naketano collections are always marked by vivid and bright colours. Nicole Christensen uses colours either restrictedly to accentuate or in large, contrasting patches. In her five years as mazine head designer, she really made a name for herself by using colours such as turquoise and pink in contrast with army style olive and brown or grey melange. Naketano has granted her lots of authority in the design department. She uses it excessively and never ceases to amaze with outrageous colour combinations and unusual cuts.

Armin pastel violet
For whom is Naketano made?

For young women, who find favourite items in the collection. Simple as that. Naketano customers are likely to be between 20 and 30 years of age and interested in all the things 20- to 30-year old women are interested in. Which is a lot. And their interests vary all the time. Naketano hopes to appeal to those who pay attention to quality and dare to haul out of the masses by choosing an out-of-the-ordinary outfit.

Naketano works in the conviction that in this day and age of hybrid trend leaders and extremely well informed consumers, elaborate target group definitions and positioning strategies get proven utterly and mindboggingly wrong more rapidly than a tailor-dressed marketing guru can say „sorry“. In the long run, the demand of an amorphous target group is impossible to specify in detail. The people at Naketano believe that their only chance of being successful in the long run is to full-heartedly embark on the recurring adventure that encompasses every new collection. With a focus on the ultimate Naketano paradigm: to create favourite pieces.

Paula light green

Spring / Summer Collection 2008

In line with Naketano tradition, warm and merry colours dominate the upcoming collections for the warm season. The use of patches deserves extra mention, since it works wonders to accentuate and add class to an otherwise primarily sporty, yet very fashionable jersey collection. It works particulary well in combination with the tender single jersey and light sweat-fleece tops. Modal which is an extremely soft and elegant fabirc made from a mix of cotton and viscose fibre, is also widely used in the collection. It is rather complicated to make and, hence, a bit more expensive than your ordinary ready-to-wear-fabric, but the unsurpassed comfort and superb processability more than justifies its price.

For spring and summer, Naketano longsleeves come in 2 different sweat fleece and 2 different single jersey qualities. Especially in the warm season, single jersey has an advantage over the usual jersey fleece due to its superior ventilation and its more feminine silhouette. The latter being something of a general paradigm for the work on a summer collection of favourite pieces, owing to the fact that warm temperatures allow a designer to create clothes that reveal rather than conceil, without sacrificing the wellness aspect of the favourite-piece-concept.

Pattern-wise Naketano continues to use lots of Kimono-cuts. Wide, comfortably patterned tops dominate the overall picture.

Herbert black

Naketano GmbH
Max-Keith-Str. 29
45136 Essen

Telefon: +49 201/361495-5
Telefax: +49 201/361495-9
Mobil: +49 163/6357927
tshirt printing, screen printing, embroidery

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A T-shirt isn’t just for Christmas

Chateau Roux’s new shop

Christmas is upon us and it’s time for last minute shopping. Last year I was fortunate enough to receive some chocolate mints and a thermos flask, and the year before I became the happy owner of a male grooming kit. In an attempt to avoid the crimes of previous years, I would like to draw the attention of my London friends to the opening of Chateau Roux’s new shop at 17 Newburgh Street. Before you say it I realise that October screen print the T-shirts, sweatshirts and hoods etc, but it seems unreasonable of you to ask me to print my own present. So, you know what I want and you know where to get it – now get your smoky selves down Carnaby Street, hang a left, and don’t stop to buy any dodgy knitwear on the way…..that dealt with, everyone here at October would like to wish all of you a safe and warm festive session – to all the people we’ve printed and embroidered for it’s been a pleasure, and a big thanks for the work. Look forward to seeing you all again next year and remember, a T-shirt isn’t just for Christmas, it’s for life.
t shirt printing, screen printing, embroidery


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