Offplan3D – Virtual fashion design

I guess you are wondering what does a 3D animator have to do with fashion and clothing design. While in conversation with a friend from Offplan3D (a 3D animation company) the conversation turned to 3D design, websites and fashion.

Just thinking outside the box. Infact, thinking virtually outside the box.

Why shouldn’t the 3 elements meet. The clothing industry has developed a traditional method of displaying garments e.g. catwalks and magazine promos but it has been very unimaginative since. We are looking at fashion display standards from the turn of the century, the last century.


How would the emerging fashion designers of today’s hip urban garment styling and custodians of the modern street thread fair if they went virtual now and again. Designing garments that can be viewed on a virtual catwalk in Brazil, Milan and Paris without leaving the studio or even on Mars, Jupiter, virtual café or carnival. Dress to impress on a virtual street in downtown Tokyo or riding the tube on Hawaiian surf wearing the latest surfing brand before even making a sample.

Is it a good business decision? Well there are some downsides e.g. you cannot feel the texture or try on the garment. However if you are selling garments online already what difference does it make as long as the end product looks and acts like the one displayed. If you are looking to sell to distributors or retail outlets then wouldn’t you want to show your product range in the most existing way and get feedback before going to the expense of producing samples or production minimums. In short get the order before making the product.

Designers of today are passionate about there garments and brands however not many can actually display on location or create the mood other than in the imagination, in conversation or using expensive photography. 3D animation of today is advanced and accessible enough to do it justice and able to represent the designer’s vision to the desired audience in a modern creative context. This is not a new idea, just one that has been waiting for its time. The time has come and the technology is finally available.


Check out the Offplan3D website for a flavour of what they have done for Architecture, product design and for broadcast. Fashion has even more potential. Now do you get it. Well its just a thought. What do you think?

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Become a fashion critic @

The October blog site will be celebrating 12 months of blogging views, showcasing Urban clothing and Streetwear designs soon. We have tried hard not to waffle and hope we and contributing authors have been successful. We have built up momentum and are seeing the visitor rate almost double every month and the pace is not slowing down.

We would like to extend our gratitude for all the good press and comments from readers, publishers and fashion designers and have decided to extend the opportunity to all our readers. Well it’s more of a challenge. If you fancy yourself as a fashion critic or just want to tell us what you like along with a graphic/photo to go with it then we will post it on the site and link back to your site if requested.

At this stage we may be asking:

What are the rules?

  1. Articles to be about 300 words each.
  2. At least one relevant image/ photo to be supplied with every article (JPEG, 470 pixels wide).
  3. No swearing etc… (keep it clean people).
  4. Subjects accepted are: Urban clothing design, Streetwear and T-shirt design.
  5. Email articles to: with “blog my article” in the subject box.

How are suitable article selected?

  1. We look for: relevance to the blog, insightful content, quality of writing and a decent image – that’s it.

Is there anything else you need to know?

  1. Articles with links to you or your website/ blog are welcome.
  2. We will publish authors details so make sure you supply your name or other credits you wish seen.
  3. We do not make money from the sale of articles so please do not ask for royalties.

What ‘s in it for you?

We do not offer anything as tacky as a prize, money or an award at this time. Just the satisfaction of showcasing your views on a popular blog site which is passionate about fashion.

We hope you join in.

If you have any questions please email Fardad Amirsaeedi at


Fardad Amirsaeedi
Head of Marketing
October Textiles Limited
Tshirt printing, screen printing, embroidery

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